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this time without full understanding of the industryhe failed
quickly and completelynot only giving away the 280,000 profit
he earned from his former businessbut also losing his second
brother in an accident. Yet this was only the beginning of
the nightmare. Under heavey debt loadhe took severaljobs
at the same time, like truck driverdriving instructoretc.
But unfortunately during a clothes delivery tripall the
goods were damaged due to leaks in his truck. This time, he
lost RMB80000and the truck was detained for over a week.
Meanwhile his driving school was also suspended without solid
reasons. His heavy debt soon sank himself into economic litigation
he was detained for 6 months during which he suffered greatly
and both legs nearly paralyzed...
After
big ups and downs in his first 10 years entrepreneurial career
at the age of 27to many peoples' surprise, Mr Xu stood up
again. Thiis timeafter thorough thinkingreadingand further
understanding of the market and technologyhe quickly spotted
the big gap in China's auto repair market for luxury cars.
The major reason was that most repair shops could not afford
to buy a spray and bake booth. At that timeall the booths
were imported and priced up to RMB500,000. Mr Xu was thinking
of building one for himself.
Without
much assistance from the government,schools or librarieshe
visited experts all over the country. After consistent efforts
finally he and his third brother invented the first Chinese-made
Spray BoothThe third brother is currently the President of
Zonda.
After
fully digesting foreign technologythe redesigned product
was even better than any other brand in the market. At that
time there was an Auto Tech Exhibition in Nanjing but the
cost was over RMB30,000. The brothers hesitated and eventually
ventured to invest all they had to attend it. Fortunately,
the result was 2 million orders. From this turning pointZonda
began its long lasting success story and grows into the corporate
we introduced before.
Mr.
Xu experienced ups and downsopportunities and challengesgot
through all sorts of adversities and finally succeeded. His
spirit and perseverance have laid down the foundation of Zonda's
corporate culture. Today Zonda is firmly heading towards
its corporate goal under both brothers' leadership.
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