When the hopeful 2008 has just arrived, Xu Liankuan, the President of Zonda Group received a theme interview by the “Ask for the Meaning of Life” program of China Business News Channel of Shanghai TV Station. Recently awarded as one of the “Ten Heroes of the Chinese Bus Industry”, President Xu Liankuan has always been addressed as the “Young Marshal” of the Chinese Bus Industry. Always amiable and smiling, he speaks with fervor and assurance. His calm voice reveals an uncommon life.

According to Xu Liankuan’s words, large or small, an enterprise’s pursuit and course of development can be classified into levels. At each level, the requirement for the entrepreneur is different. At the beginning, for survival, which requires bravery in this phase; then for longevity, which requires energy in this phase; then for beauty, which requires capacity in this phase. At present, Zonda is at the overall development phase, so its leader must have both energy and capacity to rein the enterprise, in order to achieve Zonda’s healthy and continuable development. That is to say, that he must keep a mild psychology to deal with the internal and external “harmony” issues, as well as keep balance with the natural environment.
For many years, Xu Liankuan has kept such a working psychology: regarding life as enterprise management and vice versa. Years ago, out of the fondness for automobiles, Xu was very attentive to the automobile industry and the related industries. Therefore, years later, automobile has become his own industry to which he has devoted his whole life. When one can exert to the maximum extent of his talent and characteristic in the business he favors, he will find the infinite pleasure of life, and generate a sense of substantiation, joy and happiness. For Xu, this also applies to photography, which is one of the approaches that Xu Liankuan resorts to at spare time, in order to release the working pressures.
Among many social titles on Xu Liankuan’s shoulders, the vice-chairman’s title of Jiangsu Cause of Glory Promotion Association is what he cares most. The modern enterprise must pay attention to its social responsibility, so as to make itself happy when helping others.
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